/* Francisco Camacho Consulting — Landing. Marca morada, header B editorial. */
:root{
  --ground:#F7F5FA; --surface:#FFFFFF; --surface-2:#F0EBF6;
  --ink:#241832; --muted:#6B6080; --line:#E4DCEF;
  --brand:#8560A8; --brand-d:#63447F; --brand-l:#C2A8D9;
  --night:#160E22; --night-2:#241838;
  --pos:#2E7D5B; --warn:#B4802B; --neg:#B24A3F;
  --serif:"Iowan Old Style","Palatino Linotype",Palatino,"Book Antiqua",Georgia,serif;
  --sans:-apple-system,BlinkMacSystemFont,"Segoe UI",system-ui,Roboto,Helvetica,Arial,sans-serif;
  --wrap:1200px;
}
*{box-sizing:border-box;}
html{scroll-behavior:smooth;}
body{margin:0;font-family:var(--sans);color:var(--ink);background:var(--ground);-webkit-font-smoothing:antialiased;line-height:1.55;}
h1,h2,h3{font-family:var(--serif);font-weight:600;letter-spacing:-.01em;text-wrap:balance;margin:0;}
p{margin:0;}
a{color:inherit;}
img,video{max-width:100%;display:block;}
.wrap{max-width:var(--wrap);margin:0 auto;padding:0 clamp(18px,4vw,40px);}
.section{padding:clamp(56px,8vw,104px) 0;}
.section.alt{background:var(--surface-2);}
.eyebrow{font-size:12px;letter-spacing:.18em;text-transform:uppercase;color:var(--brand-d);font-weight:700;margin:0 0 12px;}
.s-title{font-size:clamp(26px,4vw,40px);line-height:1.08;margin:0 0 14px;}
.s-lead{font-size:clamp(16px,2vw,19px);color:var(--muted);max-width:60ch;}

/* Buttons */
.btn{display:inline-flex;align-items:center;gap:9px;font-family:var(--sans);font-weight:600;font-size:15px;padding:14px 24px;border-radius:12px;text-decoration:none;cursor:pointer;border:1px solid transparent;transition:transform .15s ease,box-shadow .15s ease,background .15s ease;}
.btn:focus-visible{outline:2px solid var(--brand-d);outline-offset:3px;}
.btn-primary{background:var(--brand);color:#fff;}
.btn-primary:hover{transform:translateY(-1px);box-shadow:0 10px 24px rgba(133,96,168,.35);}
.btn-ghost{background:transparent;color:#fff;border-color:rgba(255,255,255,.35);}
.btn-ghost.dark{color:var(--brand-d);border-color:var(--line);}
.btn-ghost:hover{border-color:#fff;}

/* ============ HERO (Editorial B) ============ */
.hero{display:grid;grid-template-columns:1.02fr 1fr;min-height:640px;background:var(--night);}
.hero-panel{position:relative;display:flex;flex-direction:column;justify-content:center;gap:22px;padding:clamp(32px,5vw,72px);color:#fff;background:linear-gradient(150deg,var(--night-2),var(--night) 70%);}
.wordmark{display:flex;align-items:center;gap:18px;margin-bottom:6px;}
.wordmark img{height:88px;width:auto;}
.wordmark span{font-family:var(--serif);font-size:38px;line-height:1;font-weight:600;}
.hero h1{font-size:clamp(34px,4.6vw,56px);line-height:1.03;color:#fff;}
.hero h1 em{color:var(--brand-l);font-style:italic;}
.hero-sub{font-size:clamp(15px,1.6vw,18px);color:rgba(255,255,255,.82);max-width:52ch;}
.hero-cta{display:flex;gap:12px;flex-wrap:wrap;margin-top:6px;}
.chips{display:flex;gap:18px;flex-wrap:wrap;font-size:13px;color:rgba(255,255,255,.78);margin-top:12px;}
.chips b{color:#fff;font-weight:700;}
.chips .dot{color:var(--brand-l);margin-right:6px;}

/* Video stage */
.stage{position:relative;margin:22px 22px 22px 0;border-radius:20px;overflow:hidden;box-shadow:0 30px 60px rgba(0,0,0,.45);}
.stage video,.stage img.poster{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;filter:saturate(.85) contrast(1.04) brightness(.9);}
.stage .grade{position:absolute;inset:0;background:linear-gradient(120deg,rgba(99,68,127,.55),rgba(22,14,34,.25));mix-blend-mode:soft-light;}
.stage .darken{position:absolute;inset:0;background:rgba(22,14,34,.24);}
.stage .vignette{position:absolute;inset:0;box-shadow:inset 0 0 140px 30px rgba(22,14,34,.6);}
.stage .grain{position:absolute;inset:0;opacity:.07;pointer-events:none;
  background-image:url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='120' height='120'><filter id='n'><feTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='2'/></filter><rect width='100%25' height='100%25' filter='url(%23n)'/></svg>");}
@keyframes kb{from{transform:scale(1.09)}to{transform:scale(1)}}
.stage video{animation:kb 26s ease-out both;}

@media (max-width:880px){
  .hero{grid-template-columns:1fr;}
  .stage{order:-1;margin:0;border-radius:0;min-height:300px;position:relative;}
  .stage video,.stage img.poster{position:absolute;}
  .wordmark img{height:60px;} .wordmark span{font-size:28px;}
}

/* ============ Reframe (contraste + pilares) ============ */
.contrast{display:grid;grid-template-columns:1fr 1fr;gap:18px;margin-top:26px;}
.col{border:1px solid var(--line);border-radius:16px;padding:24px;background:var(--surface);}
.col h3{font-size:18px;margin:0 0 12px;}
.col ul{margin:0;padding-left:18px;color:var(--muted);}
.col li{margin:7px 0;}
.col.good{border-color:var(--brand-l);box-shadow:0 10px 28px rgba(133,96,168,.12);}
.col.good h3{color:var(--brand-d);}
.pillars{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-top:22px;}
.pillar{background:var(--surface);border:1px solid var(--line);border-radius:14px;padding:20px;}
.pillar b{display:block;font-size:16px;margin-bottom:6px;color:var(--brand-d);}
.pillar p{font-size:14px;color:var(--muted);}
@media (max-width:760px){.contrast,.pillars{grid-template-columns:1fr;}}

/* ============ Diagnóstico ============ */
.diag{max-width:820px;margin:0 auto;}
.diag-card{background:var(--surface);border:1px solid var(--line);border-radius:20px;padding:clamp(24px,4vw,44px);box-shadow:0 16px 40px rgba(37,24,50,.08);}
.diag-q{font-family:var(--serif);font-size:22px;margin:0 0 20px;}
.diag-opt{display:block;width:100%;text-align:left;background:var(--surface-2);border:1px solid var(--line);border-radius:12px;padding:16px 18px;margin-bottom:12px;font-family:var(--sans);font-size:16px;font-weight:600;color:var(--ink);cursor:pointer;transition:border-color .15s,background .15s,transform .15s;}
.diag-opt:hover{border-color:var(--brand);background:#fff;transform:translateX(2px);}
.diag-opt:focus-visible{outline:2px solid var(--brand);outline-offset:2px;}
#diag-result h3{font-size:22px;margin:0 0 10px;}
#diag-result p{color:var(--muted);margin-bottom:18px;}
.diag-back{background:none;border:none;color:var(--brand-d);font-weight:600;cursor:pointer;font-size:14px;margin-bottom:14px;padding:0;}

/* ============ Calculadora (montada dentro del diagnóstico) ============ */
.calc{margin:6px 0 20px;}
.calc .field{display:flex;flex-direction:column;gap:9px;margin-bottom:18px;}
.calc .top{display:flex;justify-content:space-between;align-items:baseline;gap:12px;}
.calc label{font-size:14px;font-weight:600;}
.calc .desc{font-size:11.5px;color:var(--muted);font-weight:400;display:block;}
.calc .valbox{display:inline-flex;align-items:center;gap:2px;background:var(--surface-2);border:1px solid var(--line);border-radius:9px;padding:5px 10px;}
.calc .valbox span{color:var(--muted);font-weight:600;}
.calc input[type=number]{border:none;background:transparent;color:var(--ink);font-family:var(--sans);font-size:15px;font-weight:700;width:88px;text-align:right;font-variant-numeric:tabular-nums;-moz-appearance:textfield;}
.calc input[type=number]::-webkit-inner-spin-button,.calc input[type=number]::-webkit-outer-spin-button{-webkit-appearance:none;margin:0;}
.calc input[type=range]{-webkit-appearance:none;appearance:none;width:100%;height:6px;border-radius:999px;background:var(--surface-2);}
.calc input[type=range]::-webkit-slider-thumb{-webkit-appearance:none;width:22px;height:22px;border-radius:50%;background:var(--brand);border:3px solid #fff;box-shadow:0 1px 4px rgba(0,0,0,.25);cursor:pointer;}
.calc input[type=range]::-moz-range-thumb{width:22px;height:22px;border-radius:50%;background:var(--brand);border:3px solid #fff;cursor:pointer;}
.calc .result{background:linear-gradient(135deg,var(--brand-d),var(--brand));color:#fff;border-radius:16px;padding:22px;text-align:center;margin:8px 0 16px;}
.calc .result .rk{font-size:11px;letter-spacing:.14em;text-transform:uppercase;opacity:.9;font-weight:700;margin:0;}
.calc .result .big{font-family:var(--serif);font-size:clamp(34px,7vw,52px);line-height:1;margin:6px 0 4px;font-variant-numeric:tabular-nums;}
.calc table{width:100%;border-collapse:collapse;font-size:13.5px;}
.calc td{padding:8px 0;border-bottom:1px solid var(--line);}
.calc td.r{text-align:right;font-variant-numeric:tabular-nums;font-weight:600;}
.calc tr.total td{border-bottom:none;border-top:2px solid var(--brand);padding-top:11px;font-size:15px;}
.calc tr.total td.r{color:var(--pos);}
.disclaimer{font-size:11.5px;color:var(--muted);line-height:1.5;margin-top:8px;}

/* ============ Cómo funciona ============ */
.steps{list-style:none;display:grid;grid-template-columns:repeat(3,1fr);gap:18px;padding:0;margin:26px 0 0;}
.steps li{background:var(--surface);border:1px solid var(--line);border-radius:16px;padding:24px;}
.steps .n{display:inline-flex;width:40px;height:40px;border-radius:50%;background:var(--brand);color:#fff;align-items:center;justify-content:center;font-weight:700;margin-bottom:12px;}
.steps h3{font-size:17px;margin:0 0 6px;}
.steps p{font-size:14px;color:var(--muted);}
@media (max-width:760px){.steps{grid-template-columns:1fr;}}

/* ============ Prueba ============ */
.proof-grid{display:grid;grid-template-columns:1.3fr 1fr;gap:28px;align-items:center;margin-top:26px;}
.proof-grid img.dash{width:100%;border-radius:14px;border:1px solid var(--line);box-shadow:0 16px 36px rgba(37,24,50,.14);}
.testi{background:var(--surface);border:1px solid var(--line);border-left:3px solid var(--brand);border-radius:12px;padding:20px;margin-bottom:16px;}
.testi p{font-style:italic;color:var(--ink);}
.testi cite{display:block;margin-top:10px;font-style:normal;font-weight:600;font-size:14px;color:var(--brand-d);}
.certs{display:flex;gap:14px;flex-wrap:wrap;align-items:center;margin-top:8px;font-size:13px;color:var(--muted);}
@media (max-width:820px){.proof-grid{grid-template-columns:1fr;}}

/* ============ Objeciones ============ */
.obj{display:grid;grid-template-columns:1fr 1fr;gap:16px;margin-top:26px;}
.obj-item{background:var(--surface);border:1px solid var(--line);border-radius:14px;padding:20px;}
.obj-item h3{font-size:16px;margin:0 0 8px;color:var(--brand-d);}
.obj-item p{font-size:14px;color:var(--muted);}
@media (max-width:760px){.obj{grid-template-columns:1fr;}}

/* ============ Oferta + CTA ============ */
.offer{max-width:760px;margin:0 auto;text-align:center;}
.offer ul{list-style:none;padding:0;display:inline-grid;gap:12px;text-align:left;margin:22px auto;}
.offer li{padding-left:30px;position:relative;font-size:16px;}
.offer li::before{content:"✓";position:absolute;left:0;color:var(--brand);font-weight:700;}
.cta-final{background:linear-gradient(150deg,var(--night-2),var(--night));color:#fff;border-radius:22px;padding:clamp(32px,5vw,56px);text-align:center;}
.cta-final h2{font-size:clamp(24px,3.4vw,36px);color:#fff;margin-bottom:10px;}
.cta-final p{color:rgba(255,255,255,.82);max-width:52ch;margin:0 auto 24px;}
.cta-row{display:flex;gap:12px;justify-content:center;flex-wrap:wrap;}
.cta-embed{background:#fff;border-radius:16px;padding:clamp(16px,3vw,26px);margin:0 auto 22px;max-width:720px;text-align:left;}
.cta-or{color:var(--muted);font-size:14px;font-weight:600;margin:20px 0 12px;text-align:center;}
.meetings-frame{width:100%;height:700px;border:0;border-radius:8px;display:block;}
.hs-form-frame{color:var(--ink);}

/* ============ Footer ============ */
.foot{background:var(--night);color:rgba(255,255,255,.7);font-size:13px;line-height:1.7;}
.foot .wrap{padding-top:40px;padding-bottom:40px;}
.foot b{color:#fff;}
.foot a{color:var(--brand-l);}
.foot .legal{font-size:11.5px;color:rgba(255,255,255,.5);margin-top:16px;max-width:80ch;}

/* Reveal */
.reveal{opacity:0;transform:translateY(20px);transition:opacity .6s ease,transform .6s ease;}
.reveal.in{opacity:1;transform:none;}
@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto;}
  .reveal{opacity:1;transform:none;transition:none;}
  .stage video{animation:none;}
  .btn{transition:none;}
}